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Digital Signage

What is Digital Signage?

Digital Signage is a highly powerful and flexible marketing communication tool that displays dynamic digital media to a public audience on a digital display. Digital signage works by using an Internet connection to deliver rich media content stored in the Cloud to the digital screens.

Digital signs use technologies such as LCD and LED to display content such as digital images, video, streaming media, and information. They are typically found in public spaces, transport hubs, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.

Digital signs are valuable to any business seeking to develop or enhance their digital advertising strategy. Use a sign to promote your products and services to your customers at the point of sale. Monetise your displays by co-advertising complimentary products and services.

Benefits

Eco-friendly

Efficient and Effective

It’s paperless, cost-efficient and eco-friendly. With digital signage, all it takes is an update to the content and the displays are again up-to-date direction

Affordability

Cost Effective and Scaleable

We are moving away from the typical “Piccadilly Circus” style digital signage at a rapid pace, and the opportunity for smaller, more cost-effective deployments digital signage is on the rise.

Customer Engagement

Captivating Content

Audiences want more storytelling and further innovation to keep them engaged, and that brings us to where we are today with a drive to video content.

Digital Signage for Business

Members of staff or students are more likely to pay attention to visually-driven content in work areas than text-heavy emails and paper notes. Internal communication can thus be improved by sharing vital information on digital screens, creating better engagement and removing inbox clutter and lost memos. If there’s no other info to share, you can utilise the screens to present beautiful imagery or artwork that might boost employee engagement and positivity.

Digital Signage for Schools

By adding informative and interactive screens, education institutions can upgrade the learning experience. Instead of relying on complicated email systems and paper notices, digital signage is an opportunity to keep students up to date with events, news or real-time changes. Because corridors and common areas in schools are often crowded areas, it’s the perfect place to display and share information.

Digital Signage for Hospitality

By adding informative and interactive screens, education institutions can upgrade the learning experience. Instead of relying on complicated email systems and paper notices, digital signage is an opportunity to keep students up to date with events, news or real-time changes. Because corridors and common areas in schools are often crowded areas, it’s the perfect place to display and share information.

Uses for Digital Signage

Internal Information
There is a considerable potential in aiding employees, students or visitors on-site. Proper digital signage can convey important news or corporate messages, display real-time health and safety information, meeting room updates or calendar events.
Product Information
Displaying marketing messaging associated with the product or service can be very helpful to the user. It could be pricing, nutritional value, ingredients, and suggested usage.
Advertising
Great digital signage advertising can be used to direct the customers’ attention and promote services. With third-party advertising, owners of digital signage boards can give the option to bid for the signage space to promote a product or brand.
Entertainment
This category could fall under several of the others since entertainment can help attract the user’s attention. It could be a native video wall, promotional videos or even mini-games.
Customer Experience Enhancement
Whether you’re walking around in a supermarket, airport, museum, zoo, park or any other cultural attraction, digital signage can be used to help aid understanding, provide demonstrations or list perceived wait time.
Influence Decision Making
Digital signage can be used to increase dwell time at specific items or areas, impulse purchases by displaying marketing messages or persuade customers through discounts or offers.
Digital Menu Boards
Being able to change signage easily is very beneficial to many restaurants, eateries or retailers since menu items and products fluctuate throughout the seasons. Digital menu boards would also allow users to reserve a meeting room in an organization or even a table at a restaurant. It could be used to book a resource or for a chance to upsell at the time of purchase.
Branding
Tailored brand messaging or illustrative graphics can be used to raise brand awareness.
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